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hate deciding

Wednesday, March 8

Dreaming of a single online profile.

As more and more people shop online, more and more information is stored across many different websites. Keeping that information in sync if you move or change a phone number is insanity, and a solution is so simple it's painful.

I know this wreaks of the Microsoft Passport fiasco, but if it weren't Microsoft, and it was an open standard, would people use it? Think about it, if a central, independent website stored my shipping address, and just my shipping address that every website I shopped on linked to, my life would be fantastic. If I move, I change it in one place. You can apply this to any common information.

The Ultimate Registration
It would make my life as a consumer easier, and the thought of a common/shared registration process would be AWESOME. When I register at virginamerica.com or nau.com, I just indicate my unique online profile key, and I'm done.

Concerned about Privacy?
For those who have privacy concerns, if profile data is standardized, you can apply the "Live Clipboard" concept to registration. When registering at virginamerica.com or nau.com, I cut the pieces of my profile from that central location and I'm done. I'll have to come back and cut/paste my profile data when I move or change phone numbers, but it can still make my life easier.

CanadaPost Could Use it
If I get another piece of mail for Mr. Fee at my address, I'm going to hunt him down myself. Why couldn't all utility companies centralize their mailing information somewhere, say CanadaPost? When I move, I have to call 3 utilities, 2 banks and the library to change my address. They already allow you to forward your mail, why not just handle my address completely? That way, when I move I just have to talk to a single unhappy government worker, instead of 6.

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